SAVING A PDF FOR PRINT
Short for Portable Document Format, a PDF captures formatting information from your original layout file while preserving their appearance as intended, regardless of what platform (Mac or PC) or software they were created with. Providing your files in PDF format means that you do not need to include linked images and fonts with your file as they are embedded in the PDF itself. This also means that the file is not easily editable. Therefore, if you require alterations to your layout or typesetting, those will need to be made by you, or the original file will be needed for us to alter. More often than not, providing a PDF for print will simplify the production process, provided that care is taken when making the file which can potentially cut your overall costs. One important thing to remember when saving a PDF for print is to make sure it is saved at press quality (no compression) and embed fonts, ensuring that the quality of your images and text is preserved. Even though submitting a print ready PDF can help preserve quality and potentially save you money, it is not necessarily ready for print and a printed proof is recommended. This will ensure that no postscript errors (missing fonts, image quality issues, etc.) occurred in the creation of the PDF which may not show up until your piece is actually printed. Also, before sending the PDF to be printed, it is a good idea to open the PDF and review it on screen (soft proofing). This can reduce the time it takes to provide a printed proof. The method for generating a PDF varies depending on the software you're using but is often done via the drop down menu: File>Export, or File>Print. Alternatively, you can download free software to assist you with this process and find out more about how it works at: www.primopdf.com. In our experience creating a PDF simplifies the printing process and typically satisfies customer expectations by giving them an affordable finished product that closely matches what they see on their original document. However, we realize that not all projects or applications are created equal and you may require technical assistance to achieve a quality finished piece. Please feel free to contact our team of trained Graphics professionals to assist you with your project (graphics@applieddi.com).
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